New Customer Acquisition

Michigan Lottery aimed to accelerate acquisition of new players while increasing long-term player value. The lottery program partnered with Ovative to drive efficient new customer acquisition through integrated media planning and innovative measurement solutions.

26k

New customers acquired

  • PAID MEDIA
  • CREATIVE PRODUCTION
  • EMRGE™ MODERN MMM+
APPROACH

Driving growth with digital-to-retail measurement

Ovative developed a strategic paid media mix, monthly testing plan, and enhanced creative assets to drive iLottery player acquisition and retail sales. Using its Modern MMM+, Ovative delivered the lottery industry’s first digital–to–retail measurement solution, enabling hands-on media optimizations.

IMPACT

Advanced measurement unlocked customer growth

Ovative’s innovative measurement solution enabled Michigan Lottery to acquire a considerable number of new customers.

26k

New customers acquired

20:1

Incremental retail sales ROAS driven

100%

independent and privately owned

$1B+

media managed across our client portfolio

515

curious, bold, resilient, bright team members

515

curious, bold, resilient, bright change-makers

84.5%

team retention rate

223

average annual hours of live development content provided through Elevate, Ovative’s development program

$500K

in annual in-kind services for Ovative’s social impact partners

Name a problem, we’ll solve it.

Sure, we’re consultants. But we’re also doers. Our operator experience and EMRge™ technology fuels our ability to bring great ideas to life. As your business evolves, we’ll respond with nimbleness and without the bloat of consulting firms.

By providing expertise and horsepower, we deliver solutions like de-siloing your channel and partner strategies or implementing customized technology for your retail media network. And don’t worry, we’ll guide you through implementation and change management.

Regardless of your business need, we do the work with you and for you, making your success our mission.

“We thrive on solving problems by diving deep and delivering impactful solutions together.”
— Shannon Kast,
VP of Client Services, Ovative

$25M+

In six months, Ovative experts designed and launched a retail media network for a Fortune 500 company within a highly regulated industry, with the future profit opportunity estimated at $25M+.

ADDITIONAL CASE STUDIES