Bonnie is all about investing in great talent. An empathetic leader, she’s focused on creating a culture where our team can thrive and unlock their full potential. As Ovative’s EVP of Talent Services, Bonnie leads a best-in-class talent services team that enables every one of our team members to raise the bar every day.

After leading data-driven teams for more than 25 years at Target and Fingerhut, Bonnie knows the key to transforming the measure of marketing success is dependent on the power of your team. She brings this mindset to her role every day, ensuring our talent is set up to deliver exceptional client results. How does she do it? Bonnie believes that anything is possible if you just start. Whether she’s raising the bar with our talent recruitment approach or developing best-in-class training for our team, Bonnie’s bias for action drives positive change throughout our organization every day.

Known for her positive energy and enthusiasm, Bonnie brings a ray of sunshine to our Minneapolis office. If you’re ever in the office, you’ll likely hear her infectious laugh bounce off the walls as she catches up with a coworker. Outside of work, she enjoys cheering on her daughter in all her activities, diving into books that challenge her thinking, and building first-prize worthy 4th of July parade floats.