MINNEAPOLIS, MINN. September 28, 2023 – Ovative Group, a national independent media and measurement firm, was named a finalist for Digiday Awards’ Most Innovative Agency. Digiday Awards recognize industry-leading companies, campaigns, and creatives modernizing media and marketing across the industry. This award highlights Ovative’s innovation, dedication, and operational excellence in driving a lasting impact on clients’ businesses.
Ovative’s three-year revenue growth rate of 206% is largely due to its culture of innovation that permeates its team, products, and services. Its approach to media measurement, called Enterprise Marketing Return (EMR), is transforming the measure of marketing success. EMR aligns business leaders to metrics that matter the most, looking beyond traditional metrics like Return on Ad Spend (ROAS). This unified optimization metric is measured by MAP, Ovative’s unified marketing measurement tool. MAP provides the most comprehensive view of a marketing program, combining customer data and advanced modeling to unlock incremental revenue and customer potential.
Ovative was also recently recognized in Digiday Technology Awards as a winner for Best Marketing Analytics Platform and a finalist for Best Data Team. Our world-class combination of experts and measurement technology is setting a new industry standard. That is, measurement that centers on incrementality will enable better decisions and drive higher profitability.
“We are honored to be a finalist for Digiday Awards’ Most Innovative Agency. At Ovative, we strive to lead the way in data-driven, customer-centric marketing. Our power lies in innovative measurement and integrated teams that break down silos and maximize enterprise impact,” says Ovative Group CEO and Founder, Dale Nitschke.
Ovative has expanded its client base to include top brands from industries such as retail, CPG, healthcare, hospitality, and various others. Included in this list are accessory and lifestyle brand, Tapestry (housing Coach, Kate Spade New York, and Stuart Weitzman); wellness technology company, Sleep Number, and many others. In the past two years alone several new brands, including home and holiday superstore, At Home; and leading private online health insurance marketplace, eHealth, joined Ovative’s impressive roster.
See the full list of Digiday Awards finalists here.
ABOUT OVATIVE GROUP
Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Domino’s, Facebook, The Home Depot, General Mills, Disney, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.
At Ovative, we don’t just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge™ helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge™ is the first MarTech platform to measure businesses holistically. We’re all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land. For more information about Ovative, visit our website or follow Ovative on Facebook, Instagram, LinkedIn, and Twitter. For media inquiries, please contact [email protected].
