Senior Director, Retail Media

Sean Irwin

Sean is the Senior Director of Retail Media at Ovative. He leads the firm’s Retail Media practice that helps our clients drive profitable revenue within marketplaces and retail media networks through paid advertising, strategy, and measurement.

Prior to his current position, Sean played a pivotal role in building two internal departments, FP&A and Talent Operations. He was responsible for setting the visions, building the team, and establishing the systems and processes. Sean joined Ovative in 2013 as a Manager on the Marketing and Customer Insights strategy team. Sean is an expert in building new teams and offerings by bringing entrepreneurial energy, strategic planning, and structured thinking.

Before joining Ovative, Sean served as an Account Manager at OLSON where he was responsible for leading client engagements and providing 1:1 marketing strategy. Sean has been involved with The Brand Lab since 2015, serving as mentor and member of the finance committee.

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