Director, Retail Media

Patrick Shumaker

Patrick is a Director of Retail Media at Ovative and possesses a deep knowledge and experience of the retail industry, consumer behavior, and media landscape. He is responsible for leading the Retail Media Advisory practice that focuses on delivering strategic guidance and expertise to clients in the retail media space. Since joining Ovative in 2021, Patrick has led multiple client projects to define and implement industry-leading marketing strategies and solutions. He regularly advises clients on how to effectively monetize their first-party data and owned media properties.

Prior to joining Ovative, Patrick served as an independent consultant for numerous Fortune 500 retail brands and held multiple positions at Amazon in the Retail and Operations divisions. Most recently, he led the development and execution of various strategic initiatives for the Amazon – Consumables business. He also managed the Beauty business for Amazon which included developing retail strategies with the largest consumer goods companies in the world.

Patrick lives in South Minneapolis with his wife, son, and dog, Addie. If you don’t spot him biking around the Minneapolis lakes, he’s likely hanging out at a park or brewery with friends and family. Patrick holds his B.A in Economics from the University of Wisconsin-Madison.

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