Director, Paid Media

Nicole Luczynski

Nicole is a Director on the Paid Social Media team. Nicole brings a wealth of experience and expertise to the forefront of our digital marketing efforts. In her role, she leads the strategic direction, planning, and execution of advanced paid social programs, navigating the ever-evolving landscape of media. Nicole’s leadership ensures that our clients receive the highest level of performance and innovation in their paid social campaigns, driving tangible results in an era of constant change.

Nicole joined Ovative in 2017 as a media buyer and planner, specializing in programmatic display, video, and social. Her versatile background spans multiple industries and verticals, with a distinct focus on the dynamic world of retail. Beyond digital, her experience extends into traditional media realms, including print and out-of-home advertising.  She thrives on the challenges of data-driven decision-making, advanced measurement techniques, and rigorous testing. Her unwavering grit and relentless pursuit of innovation ensure that she is continually pushing the boundaries to deliver exceptional results for our clients.

Beyond her professional pursuits, Nicole hails from the Chicago area and currently resides in the bustling borough of Brooklyn, New York. In her free time, she is an avid explorer of the bustling streets and hidden gems of NYC. Her love for adventure extends beyond the cityscape, as evidenced by her five-week backpacking journey through Eastern Africa in the summer of 2023. During this unforgettable adventure, she camped under the stars, trekked through gorilla-inhabited forests, and reached the summit of the majestic Mount Kilimanjaro.

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