Lisa Clinton Loftus

Lisa is a Director of Client Services at Ovative, where she leads client engagements and delivery for Ovative’s largest clients. In her role, Lisa is responsible for defining and implementing cross-channel media strategies and driving operational excellence across marketing disciplines.

Prior to Ovative, Lisa spent just under a decade with Deloitte Consulting, with a focus on bringing calm to chaos, storytelling, and guiding strategic transformations that stick across the travel and hospitality, retail, financial services, and healthcare sectors. Lisa’s “why” is unlocking potential in her clients and teams and leaving things better than she found them. This applies to every aspect of her work, including elevating team standards, improving morale and collaboration, perpetually questioning how to make things more efficient, taking ego out of mistakes to learn from them, and driving to results while enjoying the journey to get there. Her clients know her for her empathy for and ownership of their challenges; her teams know her for being the best coach they’ve ever had. Lisa holds an M.B.A. from the Tuck School of Business at Dartmouth and a Bachelor of Science in Business from the University of Minnesota’s Carlson School of Management.

Lisa lives in the Minneapolis area with her husband, Peter. Outside of work, you can find her taking pinot noir classes, hiking a local trail, and being outrun by her retired racing greyhound.