Director, Influencer

Katie Turcotte

Katie is the Director of Influencer Marketing at Ovative, leading influencer marketing programs across retail, CPG, and tech clients. She is responsible for growing national brands through strategic creator partnerships, cross-channel integration, and celebrity and experiential campaigns. Katie is invested in fueling full-funnel influencer strategies, bringing brand love and storytelling to life while driving lower-funnel impact.

Katie brings 10+ years of influencer experience to Ovative. Prior to Ovative, she developed deep influencer marketing expertise at EVEREVE, where she focused on an array of omni-channel talent strategies. To build impactful partnerships and powerful brand advocates, Katie crafted influencer evergreen programs, store brand ambassadors, celebrity partnerships, experiential activations and events, and affiliate integration.

In her free time, you can find Katie traveling, listening to pop culture podcasts, reading a new mystery book, escaping the Minnesota winter in Key West, or walking her German Shepherd, Sully.

Connect with Katie