Kati is a Director of Product Management at Ovative. She is responsible for driving forward the vision and product roadmap for Ovative’s best-in-class unified marketing measurement tool, MAP. In her role, she collaborates closely with her Ovative partners in Engineering, Data Science, and Measurement Solutions to develop new and innovative technology solutions centered around Enterprise Marketing Return (EMR). In addition to keeping MAP on the cutting edge of measurement technology, Kati is focused on identifying and standing up new products to tackle the industry’s toughest challenges.
Since joining Ovative in 2016, Kati has been focused on marketing measurement. During that time, she has helped to establish and grow the Product Management team at Ovative. Kati has led the development of MAP with a relentless focus on actionability, which recently earned national recognition as Best Marketing Analytics Platform by Digiday. Prior to Ovative, Kati worked in Target Technology, where she held roles across Infrastructure and Business Technology.
In addition to her love of driving better business outcomes through great products, Kati also brings her passion for sustainability and diversity to the workplace through her leadership roles on Ovative’s Environmental Committee and Women’s Diversity Resource Group. When she’s not at work, you can find her curled up with a good book, trying a new skill (the latest is crochet), or chasing around her two children.
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