Senior Director, Strategic Measurement Initiatives

Kate Bante

Kate is a Senior Director of Strategic Measurement Initiatives at Ovative. Kate leads Ovative’s approach to brand measurement and brings it to life with client partners through strategy development, analytics, and testing. Prior to her Measurement Strategic Initiatives role, Kate was a leader within Ovative’s Consulting team where she cultivated deep marketing, media, and measurement expertise driving engagements for clients across industries and needs.

Before joining Ovative in 2017, Kate led projects within the corporate strategy teams at Target and Cargill. Notable areas of work included a refresh to Target’s enterprise pricing and promotion and electronics division strategies as well as the growth strategy development for Cargill’s global agriculture supply chain and animal nutrition businesses. Kate’s early career focused on international development with time spent working with the U.S. Agency for International Development (USAID) and serving as a Peace Corps Volunteer in Armenia.

Outside of Ovative, Kate serves on the Girl Scouts River Valley Board of Directors, enjoys traveling with her family, and tackles projects in her 1920s-era Saint Paul home

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