Director, Business Development

Danny Shay

Danny is a Director of Business Development at Ovative. He is responsible for introducing Ovative’s best-in-class media and measurement capabilities to new brands and expanding services with existing clients. He partners with internal subject matter experts, representing Ovative’s proprietary approach to measuring and optimizing marketing investment decisions for new business clients across industries. He leads pricing strategy for all new business opportunities, developing a deep understanding of the needs of both parties to ensure a mutually beneficial partnership model is attained.

Prior to his current position, he held a variety of roles across Ovative in both paid media and advanced measurement capacities. These roles provided a strong foundation in media and customer strategy, measurement and testing methodologies, and knowledge of working rhythms that maximize impact for our clients. Collectively, this allows him to define partnership models that best meet our prospective client’s needs.

Danny lives in Minneapolis, MN. He spends his free time golfing (and watching more golf than he is proud to admit), enjoying time with friends and family, and exploring Minneapolis and beyond with his fiancée Ann.

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