Dale sees potential everywhere and knows exactly how to unlock it. His signature “just do” mindset and bias toward action served him well during his 23 years at Target, where he grew the retailer’s e-commerce business. But more than anything, he’s an innovator who believes in his team’s collective power to succeed. As Ovative’s leader, he fuels the company’s vision: transforming the measure of marketing success.

Redefining clients’ vision of success, Dale believes that marketing can unlock true business growth. He’s here to answer questions deemed unanswerable, infusing this same hopeful outlook of possibility into his 500+ team. One example? His “raise the bar” mindset led to Ovative’s development of Enterprise Marketing Return (EMR), a metric that helps businesses measure the true value of their marketing efforts. Next, he drove to fruition the technology that helps businesses transform marketing into a driver of sustainable growth. The result? Our proprietary MarTech platform, EMRge. His relentless curiosity fuels our team’s passion to solve clients’ toughest challenge. And then, solve another.

Dale’s positive energy is infectious. If you’re ever in the office, you may find him wandering through the sea of desks just to chat—he knows each person by name, of course—or gathering team members to watch the sunset. Outside of work, he enjoys experiencing all that the Minneapolis community has to offer. From teeing it up with family, or time at his family cabin, to cheering on his Wisconsin Badgers, Dale enjoys the city with family and friends every chance he gets.