Colin Nitschke

Colin is the Director of Financial Planning and Analysis at Ovative. His team is responsible for maintaining an accurate and actionable view of the future of Ovative’s business to ensure that leadership can make the right decisions to support continued healthy growth. Here, he connects his passion for forecasting the future with his deep experience within Ovative business units.

Prior to leading the FP&A team, Colin gained experience across different business units at Ovative. He joined Ovative via the Paid Search team, where he learned text and shopping ads on early retail clients. Eventually, he joined the Client Services team leading engagements across some of Ovative’s longest-tenured clients. Colin gained experience leading complex, multi-channel engagements while maximizing the impact of MAP and EMR to drive business results. Prior to Ovative, Colin spent time at Target in their merchandising pyramid where his favorite part of the role was forecasting.

Colin lives in Minnesota with his wife, Katherine, and dog, Roger. Colin spends his summers golfing, running, cycling, and visiting breweries and spends his winters mostly just visiting breweries.