Chris is a Director on the Paid Search team, leading full management and advisory engagements across multiple industries, with an emphasis on retail clients. His specialty has been using store and customer data to drive enterprise retail strategies.
In addition to his client roles Chris has been focused on driving paid search subject matter expertise of Ovative team members to maximize the client results across the portfolio of our paid search business.
Chris is an expert at driving performance across all major search platforms (Google, Microsoft, SA360, Kenshoo, Marin). He’s also a heavy user of Adobe and Google analytics to track additional metrics and align paid search to broader site trends that deliver business impact.
Connect with Chris