Carrie is the Senior Director of Product and Project Management at Ovative Group. With a passion for innovation and a proven track record of driving successful product development initiatives, she is dedicated to pushing the boundaries of what’s possible in today’s ever-evolving marketing landscape through innovative technology solutions. Prior to her role on the Product team, Carrie led Business Development and Client Strategy engagements at Ovative for six years, cultivating deep customer, media, and measurement strategy expertise that she now brings to her Product leadership role.
Before joining Ovative in 2016, Carrie worked in Aimia’s Loyalty Consulting practice where she was responsible for the strategic selling and delivery of consultative services to clients looking to launch new loyalty programs or optimize existing programs. She worked closely with cross-functional teams to develop data-driven program design strategies, communications and promotions plans, and economic models required to launch and manage world-class loyalty programs. She spent 3 years prior to that at Deloitte Consulting working on project teams to address a broad range of client needs, with a particular focus on large-scale business and technology transformations leveraging cloud mix solutions.
Carrie lives in Minneapolis with her husband, young son, and dog. She enjoys traveling and wine tasting.
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