Director, Activate Solutions

Ben Culbert

Ben is the Director of Activate Solutions at Ovative. His team is responsible for creating reporting, tools, and workflows that drive data-driven decision making and unlock valuable insights for clients and internal users. Ben works closely with internal stakeholders, data engineering, data science, and product teams to accelerate and scale new capabilities at Ovative. Since first joining Ovative in 2012 as a Paid Media Manager, Ben has played multiple roles across Paid Search, Marketplaces, and New Client Onboarding.

Before Ovative, Ben worked in various digital marketing roles at C.H. Robinson and GoKart Labs. He also built and scaled his own one-person ecommerce business on the side.

Ben is a tinkerer at heart and loves combining different ideas to create new things that solve problems – especially in the digital space. He lives in Columbia Heights with his wife, two kids, and two dogs. Ben enjoys the outdoors, gaming, pinball, and science fiction.

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