Alex Arnason is a Senior Director of Paid Media at Ovative. He leads digital media planning and execution across Display, Paid Social and Online Video channels with a focus on programmatic advertising. As a leader of the Paid Media team, Alex leads multiple client paid media programs and is responsible for defining channel strategies, ad tech partnerships, overseeing team delivery and team training and development.
Prior to joining Ovative in 2014, Alex spent 4 years as a media planner and strategist at Haworth Marketing + Media, Compass Point Media, and Colle + McVoy. In his previous roles, Alex was responsible for paid media planning and execution across verticals including Retail, CPG, Manufacturing and Agribusiness.
Alex holds multiple certifications including Facebook Certified Buying Professional. He regularly advises clients on marketing technologies, programmatic media strategies, and customer journey development. Alex contributes to Ovative culture through his participation on Health & Wellness, Training & Development and Social Impact committees.
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