Senior Director, Paid Media

Alex Arnason

Alex Arnason is a Senior Director of Paid Media at Ovative. He leads planning and activation across Paid Social, Audio, and Video channels with a focus on programmatic buying. Alex oversees client paid media programs and is responsible for defining channel strategies, technology partnerships, overseeing team delivery, and team training and development.

Prior to joining Ovative in 2014, Alex spent four years in various roles at Haworth Marketing + Media, McCann Worldgroup, and Colle McVoy. In his previous roles, Alex was responsible for paid media planning and execution across verticals including Retail, CPG, Manufacturing, and Agribusiness.

He regularly advises clients on emerging marketing technologies, programmatic media strategies, and customer journey development. Alex contributes to Ovative culture through his participation in Health & Wellness, Training & Development, and Social Impact committees. His passion for the outdoors is fulfilled through downhill skiing, hiking, and competing in Ironman triathlons.

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