RETAIL MEDIA

A holistic approach to retail media

Unlock new revenue streams or maximize existing investments with our industry-leading retail media expertise. Our retail media practice combines deep industry knowledge, data-driven strategies, and real-world experience to drive growth for both buyers and sellers. We leverage first-party data to create high-performing commerce campaigns while utilizing EMRge™ by Ovative’s Modern MMM+ to quantify true impact for brands and retailers alike.

Our retail media services include:

Retail Media Activation
Retail Media Consulting
Retail Media Management

+113%

Elevated campaign management and implemented rigorous testing for a leading food manufacturer, resulting in +113% YoY revenue and +61% YoY ROAS.

+10x

Averages 10x more daily optimizations than the previous agency or in-house management

$50M+

In six months, designed and launched a retail media network for a highly regulated Fortune 50 company, with future profit opportunity estimated at $50M+

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+100%

Developed a multi-year growth strategy for a leading retail media network, driving +100% increase in revenue

OUR CLIENTS

“Working with Ovative to launch Belk’s retail media network has transformed how we connect with our customers and brand partners. Their expertise in the space has allowed us to build a powerful platform that drives real growth and engagement, helping to increase visibility. We’re excited to see how this partnership continues to evolve and deliver value across our ecosystem.”

— VP, Belk Media Network

“Ovative is a collaborative partner that takes the time to understand our business objectives and collaborate on solutions to meet our goals. We’re excited to continue to grow our business in partnership with their team.”

— Sr. Director, Post Consumer Brands

“We knew our brand had a significant opportunity to increase investment and return in Retail Media, including Instacart, and sought out a partner that would deliver both executional excellence and masterful scale. We found both in the relationship with Ovative. Even more, we found a business partner ready to support across our strategic planning process and test into new media channels and partners, outside Retail Media, with us. Ovative’s standout trait is the desire to really understand our consumers, our team, and our business so we can maximize our impact together.”

— CMO, JonnyPops

“Ovative is the best partner we work with. It’s like you’re part of the team.”

— Former VP, Albertson’s Media Collective

RETAIL MEDIA ACTIVATION

Accelerating impact for brands with retail media

We help clients grow–relentlessly maximizing incremental revenue opportunities and increasing their share of category. Our team expertly navigates the complex data landscape across platforms and clean room environments to identify and implement actionable insights. We deliver full-funnel strategies–finding and engaging your customers across the retail media landscape and proving the impact with world-class robust testing, measurement, and reporting.

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RETAIL MEDIA CONSULTING

Optimizing strategy, maximizing revenue, delivering growth

Supercharge your network’s growth and improve your clients’ outcomes with our expert retail media consulting services. We help retailers and brands navigate the evolving media landscape, optimizing strategy, technology, and monetization opportunities. With deep industry experience and data-driven insights, we deliver customized solutions that enhance performance, increase revenue, and unlock the full potential of retail media.

RETAIL MEDIA MANAGEMENT

Flexible owned media services focused on performance

Our retail media management services provide experienced support for retailers and commerce media networks to optimize ad operations, maximize revenue, and enhance advertisers’ results. We provide end-to-end campaign execution, data-driven insights, and seamless integration across platforms. From inventory management to performance reporting, we deliver scalable, efficient, and high-impact media solutions tailored to your needs.