Marketing Analytics & Measurement

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MEASUREMENT

Turning data into action

While there’s plenty of data and insights out there, the real game-changer is what you do with them. Our measurement team, using advanced marketing sciences and our EMRge™ technology, makes sense of the complexities of marketing measurement. This way, you can confidently make the key decisions that drive your business growth.

Our measurement services include MMM and incrementality modeling, testing and experimentation, holistic reporting, and strategic consulting.

Your holistic measurement one-stop shop

We were founded with the belief that there’s a better way to measure your marketing. So, we built a holistic measurement team of experts across media, technology, and your business.

After all, your success is our success. Our dedicated experts work to deploy a holistic measurement strategy—from defining KPIs to capturing trustworthy data to reporting to complex modeling. Our expertise, paired with our award-winning EMRge™ measurement technology, delivers results.

Our powerhouse measurement team doesn’t favor legacy approaches or metrics. We favor business transformation.

"We don't just track data. We redefine success."
— Ovative Measurement Team

25%

Of Ovative's total team, 25% are building and servicing capabilities within our EMRge™ product.
Shatter silos. Drive transformation.

Imagine your data, teams and processes seamlessly connected.

EMRge™ integrates it all into a unified view, empowering marketers to plan, buy, and measure campaigns more effectively, leading to stronger revenue, customer, and brand (EMR) outcomes.

The result? Profitable growth.

"Ovative's expertise and innovative technology turn insights into action, delivering transformative results."
— Meta

$16M+

Ovative invested $16M+ in advancing our proprietary EMRge™ technology in 2023.
Transforming the measure of marketing success

Enterprise Marketing Return is our differentiated approach to holistic media buying, planning, and measurement. It’s designed to measure the incremental impact of your marketing on revenue, customer, and brand outcomes.

EMR considers immediate and future returns across the full funnel—from branding to performance. This single, unified metric can guide all your decisions, whether daily optimizations or your annual, strategic planning.

In any scenario, we’ll bring EMR to life with real solutions tailored to your unique organizational needs.

"EMR helps our clients cut through all the data noise and confidently make smarter marketing decisions that drive long term profitable growth."
— Chuck Anderson-Weir, Sr. Director of Measurement, Ovative

+10-15%

Powered by EMRge™, EMR drives 10-15% revenue growth across clients.

MEASUREMENT CLIENTS

MEASUREMENT SERVICES

Uncovering insights with MMM and incrementality modeling

We’re all about using data to inform action. Unlike legacy MMMs that are slow and surface-level, our solutions provide you with the speed and granularity needed to grow your ever-evolving business. We’ll set budgets, optimize your media mix, and uncover insights to drive your business forward—now and into the future.

Our award-winning EMRge™ Modern MMM+ is AI-driven and purpose-built to measure incremental impact on revenue, customer, and brand. When paired with our dedicated experts, we’ve got solutions for all brands, regardless of business complexity or industry.

Measurement – MMM and Incrementality Modeling

On average, our clients receive a 12:1 ROI on their technology investment.

Measurement – Testing and Experimentation

Our testing capabilities have unlocked $200M worth of value for clients.

Empowering your decisions with testing and experimentation

Backed by our EMRge™ testing capabilities, our experts are equipped to answer your most complex questions. We take an agile approach, continuously building on learnings from one test to the next, to unlock your business’ full potential.

From planning to execution, we manage your testing program end-to-end, taking the burden off your shoulders. We apply scientific rigor to every step, ensuring your decisions are based on robust, reliable data.

Driving alignment with holistic reporting

We collect, consolidate, and organize your data to power timely and accurate reporting that drives alignment across functions, accelerates decision-making, and ensures flawless execution.

By streamlining your data processes, we make it easier for your team to access and interpret key insights. This way, you can focus on what matters most—strategic growth and achieving your business goals.

Marketers save about 20 hours weekly on reporting and data validation.

We optimize business outcomes for Fortune 50 retailers and health insurers.

Defining solutions with strategic consulting

There isn’t a measurement problem we can’t solve. Our experts have seen it all can break down the most complex problems into simple and actionable solutions.

We’re comfortable advising strategies in the board room or rolling up our sleeves as operators to implement the plan. We understand the people, processes, data, and technology required to measure and grow your business.

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