Integrated Media Planning & Optimization

MEDIA

Unlocking the full power of media

It’s time to shatter silos. Our media experts design truly integrated plans with your customers at the center. But how?

Our EMRge™ technology empowers our media experts to plan, buy, and optimize more effectively. Better yet, our marketers can unlock your media’s full power, leading to stronger revenue, customer, and brand (EMR) outcomes.

Our media services include paid media, owned media, retail media, creative, and strategic consulting.

Believe it or not, you can have it all.

We customize our approach to your business and your customers. We plan, buy, and optimize your media to meet audience needs at each stage of their journey.  

We’re your nimble, strategic partner through it all: the messaging and creative strategies, channel and partner tactics, integration of channels, and optimization of the full digital experience.   

And as your business grows, we evolve your media strategy to ensure your customers don’t get left behind.

“Full-funnel strategies align every touchpoint, ensuring we drive both immediate results and sustainable, long-term growth across all channels.”
— Annie Zipfel,
EVP of Media, Ovative

+153%

With a full-funnel, integrated media plan in place, a $6B+ retailer experienced +153% year-over-year (YoY) growth in total revenue, exceeding its goal by nearly 10%.
Finished with useless metrics? Us, too.

Maximizing your marketing return is about more than just optimizing to short-term, incomplete KPIs like reach, frequency, and return on ad spend.

Combining EMRge™’s AI-driven technology and expert-led optimization, we evaluate media performance based on the bottom-line impact to your business goals.

Then, we relentlessly test, measure, and optimize—all with immediate and future brand, customer, and revenue (EMR) outcomes in mind.

“Relentless optimization is key. It turns every tactic into lasting, profitable growth."
— Andy Pierce,
VP of Paid Social, Ovative

+17%

With Ovative’s paid media optimizations, a $3B+ retailer experienced year-over-year (YoY) increases of +17% in EMR and +6% incremental return on ad spend (ROAS), even with a reduction in paid media investment.
We partner with only the best.

We leverage top-tier partnerships to maximize our impact with clients. Our energetic focus on innovation has earned our experts industry-leading certifications and recognition.

These partnerships give our clients exclusive and early access to alpha and beta testing opportunities, direct collaboration with partners, information on platform best practices, and more.

Together, we’re unlocking innovation, access, and new capabilities in this fast-changing space—and ultimately driving performance and transformation for our clients.

"Our partnership with Google unlocks exclusive opportunities, driving innovation and performance for our clients they can't get through other agencies."
— Ericka Strickland,
VP of Holistic Search, Ovative

+65%

Leveraging Google's High Value Customer Beta, a $650M+ retailer experienced a lift of +65% in new customers during holiday season while driving +64% year-over-year (YoY) revenue lift on only +14% higher spend.

MEDIA CLIENTS

FULL-FUNNEL MEDIA

Driving measurable impact with full-funnel media

We’ve been building best-in-class paid media programs since 2009—digital is literally in our DNA. We help clients drive full-funnel media performance across paid search, programmatic, paid social, affiliate, influencer, video (linear, streaming, and OLV), audio (radio, streaming, and podcast), and out of home.

We buy more than $1B in media each year.

Our digital experience services average an incremental $15:1 ROI.

OWNED MEDIA

Creating connected experiences with owned media

Our owned media teams maximize the impact of your paid media investments by ensuring seamless digital experiences from the SERP to your site or app. We drive enterprise growth through SEO and digital experience optimization services.

RETAIL MEDIA

Maximizing omnichannel revenue with retail media

Our retail media services are powered by relentless optimization, industry-leading measurement experts and our EMRge™ technology. The result: higher omnichannel revenue for our clients. Our team has both buy and sell experience and offers support across media strategy, campaign management, organic management, measurement, reporting, and testing.

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We manage $200M in retail media across 18 networks.

We deliver rapid growth through human-centered creative strategies.

CREATIVE

Bringing meaningful ideas to life with creative

Creative ideas need to reflect human experience, be worthy of attention, and be crafted to perform across different channels and contexts. Our creatives think deeply about your brand and the people we want to choose it; we then strategize, write, design, animate, and film ideas to connect with those people and build your business.

MEDIA STRATEGY

Forging a path forward with media strategy

Our media experts provide—you guessed it—strategic, actionable, and measurable guidance for your largest, most complex media problems. Our strategic approach is grounded in your business and customer, putting these insights at the center. We deliver an integrated and cross-channel approach, spend mixes and forecasts, and strategies via measurement and test plans. We’re ready to build your customized plan toward business growth.

Our customer-first strategies drive a 3%+ lift in incremental enterprise revenue.

OTHER SERVICES

Marketing is broken—but there’s a better way. Read more.