Awards & Press

Press Release: Ovative Group Announces Opening of New York Office

NEW YORK November 4, 2021 Ovative Group, a media and measurement firm that helps change makers drive measurable marketing performance, announced today that it has opened an office location in New York City. Founded in 2009 and headquartered in Minneapolis, Ovative is expanding to New York to best serve its clients and to continue to recruit the best marketing talent.

Ovative has grown at least 20% each year since being founded in 2009, expanded its team from 200 to 293 employees in 2021, and is projected to increase revenues 40% compared to 2020. Founder and CEO Dale Nitschke attributes this to the company’s redefinition of marketing success, and the growing opportunity to help clients invest and harness digital. “Using a new proprietary metric that measures the holistic impact of marketing on our clients’ total business, called Enterprise Marketing Return (EMR), we have been able to retain and acquire new clients, even throughout the pandemic,” said Nitschke. While achieving high growth, Ovative has continued to invest in its employees’ training and development, and has been recognized as Ovative Group in Minnesota for the past six years.

This fall, Ovative’s New York team members have begun working out of the new office at 254 Canal Street. The top-floor, corner unit office space is just under 5,500 square feet, features conference rooms and phonebooth spaces equipped with world-class video technology to accommodate Ovative’s hybrid work model, and fits 48 workstations – allowing the team room to grow as they continue to hire for open roles. The office building is an early example of cast iron architecture, is part of the National Register of Historic Places, and is designated as a New York City Landmark. “We continue to believe that providing an environment for our team and clients to brainstorm, solve hard problems, collaborate, and socialize is core to our brand, culture, and values,” said Nitschke. In addition to their New York office opening, Ovative also announced the expansion of their Minneapolis headquarters earlier this year to house its growing team.

Ovative’s New York team, comprised of existing employees and new hires, will primarily serve the company’s East Coast clients – which account for over a third of Ovative’s total business. In addition to moving the needle for their clients, the team is looking forward to making an impact for their local community. As part of Ovative’s Champions of Change Services Program, which empowers employees to use their unique marketing skills to amplify the message of social benefit organizations, the Ovative New York team will be working on a pro-bono digital marketing project for a New York-based nonprofit organization. Charlotte Ryan, an Ovative Account Director, will serve as the New York Office Lead to create synergies between office locations and our national presence. “I am excited for our New York team to begin working in our new space, to continue being the best part of our clients’ days, and to help drive change in our local community,” said Ryan.

About Ovative Group

Ovative Group is a digital-first media and measurement firm that helps clients drive and deliver measurable marketing performance. Founded in 2009 by Dale Nitschke, Ovative brings media, measurement, and consulting together under one roof to measure the holistic impact of marketing on clients’ total business using its proprietary metric, Enterprise Marketing Return (EMR). Ovative’s team of marketing experts serves as a trusted partner for its national world class client base of marketing leaders across many industries. Ovative is recognized as an industry leader and has received awards including Star Tribune’s Top Workplaces (national recognition in DE&I, Remote Work, and Professional Development), Minneapolis/St. Paul Business Journal’s Fast 50, and Inc. 5000. For more information about Ovative, visit ovative.com or follow Ovative on Facebook, Instagram, and Twitter.

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Ovative

Insights Team

About the Author

Ovative is a digital-first media and measurement firm seeking to transform the measure of marketing success. At Ovative, we help brands move the needle. We are curious. We value your brand. We want to see you succeed. Connect with us to learn more!

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