Awards & Press

Domino’s Pizza® names Ovative Group as Holistic Search Agency of Record

Effective January 2022

MINNEAPOLIS, MINN. February, 2022 –Domino’s Pizza, the largest pizza company in the world based on global retail sales, will be starting the new year with a new agency of record, Ovative Group, an independent digital-first media and measurement firm based in Minneapolis, MN. The agency will handle paid search (SEM) and organic search (SEO) on behalf of Domino’s and help elevate Domino’s digital customer experience to acquire and retain customers.

Ovative Group, founded in 2009, helps clients drive and deliver measurable marketing performance with their customer-centric enterprise mentality, unparalleled team, and integrated media, measurement, and consulting services. Ovative will take a holistic, integrated approach to Domino’s search strategy, managing SEM and SEO together to drive significant efficiencies in search performance and increase visibility. Through Domino’s partner selection process, Ovative consistently demonstrated an ability to align innovative Search tactics with Domino’s broader business and customer objectives, cementing them as the right partner.

”We are grateful for the opportunity to partner with Domino’s to drive measurable results across paid and organic search using a holistic, integrated approach” said Dale Nitschke, Ovative Group’s Founder and CEO. “Both Domino’s and Ovative Group share a common desire to take bold action, a vital component to a successful partnership and one of the many reasons we are excited to work together.”

About Ovative Group

Ovative Group is a digital-first media and measurement firm that helps clients drive and deliver measurable marketing performance. Founded in 2009 by Dale Nitschke, Ovative brings media, measurement, and consulting together under one roof to measure the holistic impact of marketing on clients’ total business using its proprietary metric, Enterprise Marketing Return (EMR). Ovative’s team of marketing experts serves as a trusted partner for its national world class client base of marketing leaders across many industries. Ovative is recognized as an industry leader and has received awards including Star Tribune’s Top Workplaces, Minneapolis/St. Paul Business Journal’s Fast 50, and Inc. 5000. For more information about Ovative, visit ovative.com or follow Ovative on Facebook, Instagram, and Twitter.

For questions or press inquiries, please contact Lauren Twomey at [email protected]


Ovative

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About the Author

Ovative is a digital-first media and measurement firm seeking to transform the measure of marketing success. At Ovative, we help brands move the needle. We are curious. We value your brand. We want to see you succeed. Connect with us to learn more!

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