Erin brings an infectious energy and enthusiasm to everything she does. As Ovative’s VP of Talent Services, she’s all about breaking the status quo to help our team unlock their full potential. Before joining Ovative, Erin spent eight years at Target building and leading global teams in site and store marketing roles. Now, she’s the heart and soul behind Ovative’s inclusion and development efforts, ensuring every team member has the support, direction, and encouragement they need to thrive.

Erin’s work is grounded in the belief that anything is possible if you’re willing to just get started. And, she’s dedicated to building a culture that reflects that. Whether it’s tackling the challenge of capturing people’s attention to drive change or finding innovative ways to foster employee growth, Erin never stops pushing forward. Her passion for what she does is evident in everything she touches. Just ask her team—they’ll tell you she’s “most likely to yell at you out of excitement” when she hears a great idea come up. With Erin in their corner, our team knows we’re in for a journey full of growth, positivity, and a whole lot of enthusiastic support.

Outside of work, Erin’s enthusiasm doesn’t slow down. She’s always on the go with her two active young boys, capturing their childhood adventures through her love of photography and scrapbooking. And if you ever need a book recommendation, she’s your go-to for a fun beach read.