Eric is all about listening closely and caring deeply. This philosophy has shaped his 25-year career at top brands like Lane Bryant, Lands’ End, CDW, Express, Ann Taylor, and LOFT. Now, as Ovative’s VP of Client Services, Eric is dedicated to helping clients create seamless customer experiences by truly understanding their audiences.

To Eric, every conversation is an opportunity to build genuine trust. This perspective helps him empower clients to uncover actionable insights, understand their incremental impact, and drive growth across their paid and owned media. How? By listening closely to uncover the real needs of his clients. From there, he’s a natural at building a team of the right experts, cultivating a positive environment, and motivating them to solve our most challenging problems.

Eric’s approach to life is all about progress over perfection, a mindset that has driven him to continuously grow both personally and professionally. This philosophy fueled his passion for running, leading him to train for countless marathons over the past five years. When he’s not helping clients elevate their measurement strategies, you’ll find Eric exploring all 50 states with his family, soaking up the energy of live music, or cheering on his three boys at their sports games.