Dianne is all about blending imagination with collaboration. She loves diving into marketing’s most intriguing challenges and exploring what’s possible. As Ovative’s Senior Vice President of Media, Dianne leads a team of experts who specialize in innovation-fueled marketing spaces like video, influencer and creative.

Dianne’s approach is rooted in curiosity as she explores new ways to connect with consumers. This approach served her well during her eight years at Target, where she led digital e-commerce and brand marketing initiatives. Now, it helps her envision what’s possible for our clients. She loves blending media, creative strategy, and meaningful insights to drive impact. Her curiosity leads her to ask thoughtful questions, listen closely, and collaborate with her team to envision what great looks like. Whether she’s testing new video strategies or integrating new media channels into client plans, Dianne is driven by a sense of wonder and passion for navigating the fast-changing landscape of technology and consumer behavior.

When she isn’t reimagining the future of marketing, Dianne is savoring life’s quieter moments. You might find her exploring national parks, making memories with her family in the Boundary Waters, or learning a new musical instrument. She even leads the occasional ukulele lesson for our team. And if there’s a company party, you can count on Dianne to be the first to hit the dance floor, bringing her energy to every space she’s in.