Beth can be described in two words: curious and passionate. As Ovative’s Senior Vice President of Measurement & Technology Solutions, she leads a team of brilliant engineers, data scientists, and product experts. Together, they develop proprietary tech solutions that help clients not only track their marketing performance but turn it into a driver of growth.

Beth’s superpower? Asking thoughtful questions that uncover hidden insights. This skill served her well during her eight years in digital and analytical roles at Target. Now, she uses this power to solve unsolvable measurement challenges for our clients. How? By digging deep to truly understand our clients’ business & measurement problems to help them measure marketing’s holistic impact on their business. Beth’s constant curiosity ensures clients have the data and insights they need to drive strong marketing performance.

But Beth’s passion doesn’t stop at measurement. Whether she’s exploring national parks or hitting the golf course, she loves spending time in the great outdoors with her friends and family. She’s also a die-hard University of Minnesota sports fan, and you will likely find her cheering on the Gophers during a football game in the fall. Beth brings her curiosity and passion to everything she does and is always ready for her next adventure.