Annie Zipfel
EVP, Media
“When customer relationships and communication are strong, that’s when we see client business growth. It’s all about reaching customers where they’re at and in all aspects of their life.”
Annie Zipfel
EVP, Media
Passion and curiosity will get you far. Annie discovered the power of these qualities early in her career, and they’ve become her guiding forces as Ovative’s Executive Vice President of Media today. Ovative thrives under a media leader who’s not only passionate, but laser-focused on client success.
Annie spent over 25 years working at top brands like Starbucks, REI, Andersen Windows & Doors, Target, and General Mills. Now, she’s the fearless leader of our Media team. Annie brings an infectious positive energy and unwavering commitment to excellence to Ovative. Known for her “never stop doing” mindset, Annie is passionate about exploring new approaches and crafting creative, customer-first solutions. She’s not just here to make Ovative the best client partner; she’s here to uncover endless possibilities for our clients to do better.
When she’s not transforming client marketing programs, you’ll find Annie hiking with her dog, baking delicious cookies for friends, or out traveling the world. She brings her signature positive energy to everything she does.