Influencer Marketing Trend Report: September 2025

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Article authors: Kenzie Callahan

ARTICLE AUTHOR

Analyst, Influencer

Known for her urgent optimism and disciplined approach, Kenzie is an Influencer Marketing Analyst at Ovative Group, where she helps brands connect authentically with creators and audiences. Always scanning social and cultural trends, she pushes campaigns forward season after season—reimagining how influencers can grow with brands and drive lasting impact.