Influencer marketing evolves at the pace of culture. From seasonal shifts to creators transforming major events into content stages, creators are reshaping how audiences experience trends, events, and brands in real time. At the same time, platforms like TikTok and Instagram are rewriting the rules of engagement, while emerging spaces such as Substack are proving that connection and community now matter more than clout.
Ovative’s influencer marketing experts are breaking down the most important cultural, social, and platform shifts right now—and equipping brands with actionable insights to navigate what’s next.
In this report, we share:
- The trends driving engagement across feeds right now
- The cultural moments brands can plan for heading into Q4
- The platform updates that are changing how influence is measured
