MINNEAPOLIS, MINN. June 16th, 2025 –– For the tenth time, Ovative Group was included on Star Tribune’s Top Workplaces list, ranking #67 in the mid-size company category. Top Workplaces is an annual showcase of Minnesota’s best places to work, based on employee opinions measuring engagement, organizational health, and satisfaction.
“Being recognized as a Top Workplace for the last decade represents our team’s ability to consistently unlock our individual and collective potential. We’re continuously learning how to build an environment where our team is supported and challenged to raise the bar every day. It’s a big part of what sets us apart,” said Dale Nitschke, Founder and CEO of Ovative.
Ovative, a media, measurement, and creative firm, has been transforming the measure of marketing success for more than 15 years. Since 2009, Ovative has grown into a privately-owned powerhouse known for delivering exceptional results and solving complex marketing challenges. Today, the firm continues to push the boundaries of what’s possible in full-funnel media activation and marketing measurement.
Ovative’s success is rooted in its people-first culture, which attracts, inspires, and retains a diverse workforce. Since day one, Ovative’s leadership team has fostered a people-first culture where its team lives by strong human values: accountable, driven, inclusive, engaged, and genuine. Key to unlocking the potential of its team has been Elevate, Ovative’s custom leadership platform that equips its team to drive deeper impact. In 2024, Ovative developed their Elevate Leadership Platform (ELP), which provide common language across these pillars, incorporating Values, Mindsets, and Skillsets. These pillars help team members self-assess, develop, and coach against key Ovative expectations.
Beyond team development, creating positive change has always been a priority at Ovative. The firm’s mission to fearlessly unlock potential has served as the foundation for its Champions of Change program, which enables team members to take DEIB action through four key initiatives: cultural agility education, equitable operating practices, charitable giving, and skills-based partnerships.
Ovative continues to serve top brands like Boost Mobile, American Eagle Outfitters, Domino’s, and General Mills. Always looking ahead, Ovative is redefining what it means to be a modern marketing firm through advanced analytics, AI, and deep expertise. And they’re just getting started.
Today’s news reflects Ovative’s growth marked by key accomplishments, including:
- AdFed 32 Under 32 Awards: Ten Ovative Group team members were recently honored as winners of AdFed Minnesota’s annual ‘32 Under 32’ Award, accounting for more than 30% of all winners.
- TikTok Measurement Partner: Ovative was selected as one of the first TikTok Marketing Partners in the Measurement category with a focus on Media Mix Modeling (MMM).
- World Market Selects Ovative: Ovative Group was selected as World Market’s new Digital Marketing and Measurement Agency for its strategic approach to media investment and team of change-makers.
See the full list of companies here.
ABOUT OVATIVE GROUP
Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Domino’s, Facebook, The Home Depot, General Mills, Disney, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.
At Ovative, we don’t just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge™ helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge™ is the first MarTech platform to measure businesses holistically. We’re all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land. For more information about Ovative, visit our website or follow Ovative on Facebook, Instagram, LinkedIn, and Twitter.
