MINNEAPOLIS, MINN. September 25th, 2025—Ovative Group has been recognized at the first-ever Meta Agency Awards, taking the top honor in “Best Use of Data and Signals” for its paid social campaign with Polaris Snowmobiles during the 2024–2025 season. The win highlights Ovative’s position as a national leader in integrated media and measurement, built on delivering concrete business results for clients in complex, competitive markets.
For Polaris, the challenge was clear: reach more qualified buyers and improve conversion efficiency while optimizing media spend. Ovative responded with a disciplined approach, combining Meta’s API-driven ad solutions—including Instant Lead Forms (ILF), Automotive Model Ads (AMA), and Advantage+ Shopping Campaigns (ASC)—with real-time first-party CRM signals. These tools enabled Ovative to minimize friction across customer journeys, personalize outreach, and track results with precision. Throughout the campaign, the team monitored performance using Meta’s Ads Manager and Polaris’ PowerBI dashboards, reallocating budgets based on evolving trends and tactical outcomes.
The business impact was substantial:
- 1,260% increase in new leads, achieved using only 84% of the previous year’s budget
- 92% reduction in cost-per-lead with ILF activation
- 48% growth in qualified traffic driven by AMA
- 616% year-over-year gain in purchases from paid social
Ovative’s proprietary measurement platform, EMRgeTM, was instrumental in driving these outcomes. EMRgeTM integrates predictive planning, automated reporting, and precision testing, allowing teams to forecast, optimize, and validate performance across channels. Within the Polaris campaign, EMRgeTM enabled Ovative experts to harness Polaris’ business intelligence to identify markets with excess inventory and opportunity, dynamically bidding up in these select geographies to more effectively move units and maximize campaign impact.
“This award reflects how integrated data and technology can drive real business growth,” said Andy Pierce, Vice President of Paid Social at Ovative. “Our team’s focus on connecting CRM signals across the funnel and applying Meta’s latest ad technologies enabled us to deliver results that truly moved the needle for Polaris. Accountability and dynamic optimization aren’t just part of our philosophy—they’re seen in the outcomes our clients achieve.”
Ovative and Polaris also executed adaptive creative refreshes aligned with peak buying windows, ensuring relevant messaging reached audiences at the optimal moment. Automated campaign operations allowed for seamless execution and measurement at scale. By actively segmenting tactics and reevaluating creative, Ovative ensured the program could respond efficiently to market shifts and seasonal demand.
Receiving this recognition at Meta’s inaugural Agency Awards underscores Ovative’s commitment to data-integrated, impact-driven marketing. The agency’s approach—anchored by technology like EMRgeTM and a focus on real-time analytics—set a new benchmark for measurable results in digital advertising. As a partner to leading brands across retail, lead generation, and consumer products, Ovative continues to invest in integrated solutions that grow businesses with speed, accuracy, and accountability.
ABOUT OVATIVE GROUP
Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Domino’s, Boost Mobile, Post Consumer Brands, Ann Taylor + LOFT, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.
At Ovative, we don’t just track data, we redefine success. How do we do it? Our proprietary marketing intelligence platform, EMRgeTM helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRgeTM is the first marketing intelligence platform to measure businesses holistically. We’re all about raising the bar every day, and it shows. Our work has been recognized by organizations like AdWeek, Digiday, Google, Inc. 5000, USA Today, and Search Engine Land. For more information about Ovative, visit our website or follow Ovative on Facebook, Instagram, LinkedIn, and Twitter. For media inquiries, please contact [email protected].
