Minneapolis, MN, October 25, 2023 – Ovative Group, a national media and measurement firm, announced their newest Vice President of Paid Media. Andy Pierce, a 9-year company veteran, was recently promoted to VP, securing his position on Ovative’s leadership team. Pierce will oversee the firm’s Paid Social channel practices, defining new channel offerings and capabilities and maximizing value from media platform partnerships.
Since 2014, Pierce has held multiple roles within the company. Most recently, he led client engagements as a Display and Paid Social channel lead, defining and managing execution of channel strategies and optimizations. He successfully scaled his team by nearly 600% through the most intense season of COVID-19, increasing from 14 team members in 2019 to 95 in 2023. Now, he will continue to maximize the team’s operational excellence while driving client growth and deepening client engagement across verticals, including retail, CPG, ecommerce, and healthcare.
“I look forward to continue unlocking potential across our team and our clients,” said Pierce. “With a value-driven approach and growth mindset, our team will transform clients’ paid media strategies.”
In an ever-changing media landscape, Pierce’s role will help drive transformative enterprise growth for clients. Ovative helps clients move the needle in media strategy and measurement through its proprietary metric, Enterprise Marketing Return (EMR). This unified optimization metric aligns business leaders to the metrics that impact their business most, looking beyond traditional metrics like Return on Ad Spend (ROAS) and last-click attribution to understand the true value of marketing investments across consumer touchpoints.
“Andy’s long-standing commitment to excellence and industry expertise will enable our team to deliver enterprise growth for clients,” said Annie Zipfel, EVP of Media at Ovative. “His relentless determination to be a world-class partner for clients and media platforms will benefit our leadership team and Ovative immensely.”
As Ovative continues to experience growth, team development and emerging capabilities enable team members to make an impact within and beyond Ovative’s walls. This key promotion will enable Ovative to continue to build for the future, drive results for clients, and transform the measure of marketing success.
ABOUT OVATIVE GROUP
Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Domino’s, Facebook, The Home Depot, General Mills, Disney, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.
At Ovative, we don’t just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge™ helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge™ is the first MarTech platform to measure businesses holistically. We’re all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land. For more information about Ovative, visit our website or follow Ovative on Facebook, Instagram, LinkedIn, and Twitter. For media inquiries, please contact [email protected].
