MINNEAPOLIS, MINN. October 24th, 2025— Ovative has been named one of the Minneapolis/St. Paul Business Journal’s (MSPBJ) 50 fastest-growing private companies in the Twin Cities—marking its ninth year on the prestigious Fast 50 list. This year, Ovative earned the #45 spot with the fifth-highest revenue, celebrating the firm’s continued growth and commitment to delivering measurable impact for leading brands.
“Being named to the Fast 50 for the ninth year is an incredible honor and a reflection of our amazing team,” said Dale Nitschke, CEO and Founder at Ovative. “Our experts show up every day with curiosity, collaboration, and a drive to help our clients succeed. Their dedication fuels our growth and keeps us focused on delivering measurable impact.”
Ovative’s steady growth is powered by its unique blend of innovation, technology, and integrated media expertise. The company’s marketing intelligence platform, EMRge™, brings together advanced analytics and expert guidance to help marketers plan smarter, buy better, and measure what truly matters. Beyond its proprietary technology, Ovative drives performance across paid, owned, and commerce media channels through a holistic, data-driven approach. Over the past several years, the firm has expanded into fast-growing areas like retail media, omnichannel measurement, and influencer marketing to stay ahead of client needs and industry evolution.
At the core of Ovative’s success is its people-first culture, powered by a team of driven, curious problem-solvers focused on client outcomes and continuous innovation. This culture has fueled Ovative’s national expansion, including new offices in New York City and Chicago. Since its founding in 2009, Ovative has evolved from a small startup into a nationally recognized leader in media, measurement, and creative services. Today, the firm partners with some of the most iconic brands across retail, lead generation, food and beverage, and beyond, including Polaris, Boost Mobile, Post Consumer Brands, Domino’s, and American Eagle Outfitters.
The MSPBJ’s Fast 50 list honors the top 50 private companies in the Twin Cities based on percentage of revenue growth. Read Ovative’s MSPBJ feature here and view a complete list of those selected here.
ABOUT OVATIVE GROUP
Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Domino’s, Boost Mobile, Post Consumer Brands, Ann Taylor + LOFT, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.
At Ovative, we don’t just track data, we redefine success. How do we do it? Our proprietary marketing intelligence platform, EMRge™ helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge™ is the first marketing intelligence platform to measure businesses holistically. We’re all about raising the bar every day, and it shows. Our work has been recognized by organizations like AdWeek, Digiday, Google, Inc. 5000, USA Today, and Search Engine Land. For more information about Ovative, visit our website or follow Ovative on Facebook, Instagram, LinkedIn, and Twitter. For media inquiries, please contact [email protected].
