MINNEAPOLIS, MINN. October 29, 2021 – For the 5th time, Ovative Group has been named to the Minneapolis / St. Paul Business Journal’s Fast 50 list of the Twin Cities fastest-growing private companies, this year ranking #26 on the list.
Explosive Growth Hasn’t Stopped. Since its founding in 2009, Ovative has grown by at least 20% each year. In 2021 alone, the team grew from 200 to 293 and projects a 40% increase in revenue. Using Enterprise Marketing Return (EMR), Ovative’s proprietary metric that measures the impact of marketing on the total business, the company is transforming the measure of marketing success and is consistently retaining and acquiring clients across industries.
Dale Nitschke, CEO, said, “Our transformative approach to marketing drives measurable results for our clients, sustaining the consistent growth Ovative has experienced since 2009. We also continue to accelerate our Elevate program, which helps our team develop in leadership, decision-making, problem-solving, and subject matter expertise.”
Relentless Commitment to Team and Culture. As Ovative continues to grow in team size and revenue, its foundational values of being genuine, engaged, driven, and accountable continue to be central to company culture. As such, Ovative is focused on creating an inclusive environment that welcomes and attracts diverse talent and believes these efforts are a core part of who the company is and is a key driver of results. We acknowledge there is more work to be done and have reorientated the Talent Services team to best activate on the elevation of inclusivity in all efforts by creating two new teams: Diversity & Acquisition (to acquire top talent) and Inclusion & Development (to retain and develop).
Creating an inclusive environment that attracts and retains diverse talent is another priority that we believe in throughout the organization and through listening to the team and their desire to take action, we have established an initiative that provides multiple avenues to act – Champions of Change.
A complete list of those selected is available here, and Ovative’s feature can be found here. The annual Fast 50 list is a ranking of privately held companies based on percentage of growth in annual revenue for the past three fiscal years. To be in the running for this sought-after honor, the company’s gross annual revenue must be $1 million or more. Companies are grouped into categories based on annual reported gross revenues which are verified by an independent accounting firm.
ABOUT OVATIVE GROUP
Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Domino’s, Facebook, The Home Depot, General Mills, Disney, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.
At Ovative, we don’t just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge™ helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge™ is the first MarTech platform to measure businesses holistically. We’re all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land. For more information about Ovative, visit our website or follow Ovative on Facebook, Instagram, LinkedIn, and Twitter. For media inquiries, please contact [email protected].
