CHICAGO, IL March 3rd, 2026 — In an unpredictable economic and technological landscape, Ovative is quadrupling down on growth.
The independent media, measurement, and creative firm has signed a 31,000-square-foot lease at 111 N. Canal in Chicago's West Loop, quadrupling its local footprint and marking a major milestone in the company's continued growth. The new space, previously occupied by Pinterest, places Ovative alongside globally recognized brands and further cements its presence in one of the nation's most iconic advertising and marketing cities.
The expansion comes as Ovative reaches another significant milestone: the hiring of its 100th Chicago-based team member. The growth in headcount reflects not only the firm's continued business momentum, but its long-term commitment to investing in talent and building a thriving presence in the city.
Founded in Minneapolis, Ovative has rapidly expanded its Chicago presence in recent years. The firm has been listed as one of AdWeek's Fastest-Growing Agencies for four years running and reported nearly 30% revenue growth from 2022 to 2024. That momentum is mirrored in Chicago, not only in square footage, but in talent, partnerships, and client impact.
"In a market known for shaping the future of advertising, we're proud to be building something distinctive here," said Dale Nitschke, CEO and Founder of Ovative Group. "Our growth isn't just about space. It's about people. It's about creating an environment where talented teams can come together, collaborate deeply, and drive meaningful growth for our clients. As other companies pull back, we're leaning in: investing in our people, our clients, and the communities we're part of."
Chicago has long been synonymous with advertising innovation, home to some of the industry's most influential agencies and brands. Ovative's expansion reflects its ambition to contribute to that legacy while bringing a differentiated approach to the market, one grounded in its proprietary marketing intelligence platform, EMRge™, and its focus on driving enterprise-wide business growth, not just media performance.
The move to 111 N. Canal signals more than physical expansion. The building, which recently underwent significant upgrades, offers open, collaborative spaces designed to bring people together. For Ovative, that intentional investment in gathering space is strategic.
"Connection fuels growth," Nitschke added. "We believe in bringing people together across disciplines, clients, and industries. This office is a commitment to that belief. We're building a space where teams can solve complex challenges side by side, where relationships are strengthened in person, and where the energy of collaboration drives better outcomes."
Ovative's Chicago growth mirrors its broader trajectory as an independent, impact-driven firm. The company partners with leading retail, CPG, and healthcare brands to unlock measurable, profitable growth by integrating media, measurement, and creative. Its approach aligns media investment to enterprise outcomes, helping brands move beyond siloed channel metrics to true business impact in revenue, brand health, and customer growth.
With the new Chicago office set to open on March 3rd, Ovative is inviting clients, partners, and talent to be part of what's next.
About Ovative Group
Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Polaris, Boost Mobile, Post Consumer Brands, American Eagle Outfitters, Petco, and UnitedHealth Group transform their media, measurement, and creative programs. The result? Profitable growth that speaks for itself.
At Ovative, we don't just track data, we redefine success. How do we do it? Our proprietary marketing intelligence platform, EMRge™ helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge™ is the first marketing intelligence platform to measure businesses holistically. We're all about raising the bar every day, and it shows. Our work has been recognized by organizations like AdWeek, Digiday, Google, Meta, Inc. 5000, and USA Today. For more information about Ovative, visit our website or follow Ovative on Instagram or LinkedIn.
For media inquiries or to connect with the Ovative Chicago team, please contact:
Courtney Stoesz
Sr. Manager of Brand Marketing and Events
[email protected]
715-307-2255
To learn more, visit www.ovative.com.
