MINNEAPOLIS, MINN. November 12, 2024 –– For the third year in a row, Ovative Group was included on AdWeek’s 2024 Fastest Growing Agencies list. The list honors agencies worldwide that deliver breakthrough work to move the needle for their clients and have experienced explosive growth over the past three years. Ovative’s +74% three-year revenue growth landed it a ranking of #59 globally and #11 in the Top Large Agencies category.
Ovative has experienced explosive growth over the past few years. The firm continues to serve its clients in impactful ways across media, measurement, creative, and consulting. Ovative has expanded its client base across industries, including retail, CPG, healthcare, and various others. Top brands including At Home, Domino’s, eHealth, and the Minnesota Timberwolves have joined Ovative’s roster to move the needle in media strategy and measurement.
Ovative’s client growth has been fueled by investment in their proprietary comprehensive MarTech solution, EMRge™, which has set new standards in the industry. Powered by their proprietary holistic metric, Enterprise Marketing Return (EMR), EMRge™ empowers marketers to plan, buy, and measure campaigns more effectively, leading to stronger revenue, brand, and customer outcomes. With EMRge™, brands are driving sustainable business growth.
In addition to client growth, Ovative’s national employee headcount has rapidly grown after expanding its national footprint, opening offices in New York City and Chicago. Since opening its second office in New York in 2021, the company has increased its headcount by 165%. Today, Ovative has a team of more than 550 experts pushing the boundaries of what’s possible in full-funnel media activation and marketing measurement.
“Being named to AdWeek’s Fastest Growing Agencies list for the third year represents our team’s ability to innovate continually. We’re consistently raising the bar by developing measurement capabilities that drive business transformation, solving complex client problems, and building a culture where our team can raise the bar every day.” – Dale Nitschke, CEO and Founder of Ovative.
Ovative’s success is rooted in its people-first culture. Through its Champions of Change social impact program, Ovative aims to make its workplace, and the broader industry, a place where individuals of all dimensions of difference can unlock their full potential. The firm does so through an intentional focus on representation and inclusion. Ovative also equips its team to drive deeper impact through its custom leadership platform, Elevate. This year, Ovative developed its Elevate Leadership Platform (ELP) to provide common language across development pillars, incorporating Values, Mindsets, and Skillsets. These pillars help team members self-assess, develop, and coach against key Ovative expectations.
See the complete list of AdWeek Fastest Growing Agencies here.
ABOUT OVATIVE GROUP
Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Domino’s, Facebook, The Home Depot, General Mills, Disney, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.
At Ovative, we don’t just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first MarTech platform to measure businesses holistically. We’re all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land. For more information about Ovative, visit our website or follow Ovative on Facebook, Instagram, LinkedIn, and Twitter. For media inquiries, please contact [email protected].
