Seth Brand, Author at Ovative Group

Marketing is broken—but there’s a better way. Read more.

About Seth Brand

As a Director of Measurement Solutions, Seth develops new measurement capabilities that enable clients to measure the true impact of their marketing. When he's not raising the bar with marketing measurement, he can be found playing hockey or spending time with his daughters.

Transforming Consumer Packaged Goods Marketing Measurement with EMR

One of the biggest challenges in CPGs is the lack of consumer-level data to make better decisions for the business.

Seth Brand2024-09-17T21:00:49+00:00