Ovative Hires VP Eric Gohs to Raise the Bar with First-Party Data
Ovative named their newest Vice President of Consulting, Eric Gohs, bringing expertise in first-party data activation.
Ovative’s Derek Nelson Speaks with Habu: Zero to Clean Room Series
Derek Nelson teamed up with Habu in the five-part series on Retail Media Network clean rooms. He breaks down the clean room landscape, outlines the importance of Retail Media Networks, and shares tips for getting started throughout the series.
Ovative Named 2023 Campus Forward Award Winner
Ovative Group has been named a Ripplematch Campus Forward Award Winner in the Mid-Size Early Career Program category.
Meta Advantage+ Shopping Campaigns are Worth the Test
Ovative clients invested over a third of performance spend on Meta’s Advantage+ Shopping (ASC) during Cyber 5 with performance exceeding expectations. ASC campaigns had lower CPMs, CPCs, and increased return.
Are Advantage+ Shopping Campaigns Worth the Test?
Brands must maximize every dollar in their media mix to win this holiday season. If you are not testing Meta Advantage+ Shopping Campaigns (ASC) before holiday, you are missing out!
Ovative Named Top Workplace for 2022 National Culture Excellence Awards
Top Workplaces recognizes Ovative Group as a top employer for Employee Appreciation and Professional Development.
Ovative Named to Minneapolis/St. Paul Business Journal’s 2022 Fast 50 List
Ovative named #15 to the Minneapolis / St. Paul Business Journal’s Fast 50 list of the Twin Cities fastest-growing private companies.
Ovative Ranked 2022 AdWeek Fastest Growing Agency
Ovative was named to AdWeek's Fastest Growing Agencies and Fastest Growing Midwest Agencies Lists! Access the full list here.
Ovative Group Named Finalist for the 2022 Search Engine Land Awards
Ovative was named a national finalist by Search Engine Land Awards for Local Search work with Duluth Trading Company!
Ovative Hires Veteran Marketer Annie Zipfel As EVP of Media
Ovative Group, an independent media and measurement firm, named their newest Executive Vice President of Media, Annie Zipfel, out of their Minneapolis Headquarters.