What Google’s U-Turn on Cookie Deprecation Means for Marketers
Every media dollar matters. The 2024 Media Power Rankings determine which paid media channels are driving the highest returns for marketers.
Marketing Measurement Technology: Buzzwords Versus Benefits
Every media dollar matters. The 2024 Media Power Rankings determine which paid media channels are driving the highest returns for marketers.
Ovative Adds New Integrated Testing Functionality to Modern MMM+
Incrementality testing is the gold standard in understanding your true marketing performance, yet measurement technologies aren’t able to rapidly incorporate results into their models. With Integrated Testing, Ovative’s newest MAP product enhancement, now you can!