Kati Stewart, Author at Ovative Group

Marketing is broken—but there’s a better way. Read more.

About Kati Stewart

Kati's signature "what if" mindset helps her imagine what's possible as a Director of Product Management. As an intrinsically optimistic person, Kati uses this mindset to develop innovative measurement solutions.

What Google’s U-Turn on Cookie Deprecation Means for Marketers

Every media dollar matters. The 2024 Media Power Rankings determine which paid media channels are driving the highest returns for marketers.

Kati Stewart2024-09-17T16:29:29+00:00

Marketing Measurement Technology: Buzzwords Versus Benefits

Every media dollar matters. The 2024 Media Power Rankings determine which paid media channels are driving the highest returns for marketers.

Kati Stewart2024-09-18T15:08:47+00:00

Ovative Adds New Integrated Testing Functionality to Modern MMM+

Incrementality testing is the gold standard in understanding your true marketing performance, yet measurement technologies aren’t able to rapidly incorporate results into their models. With Integrated Testing, Ovative’s newest MAP product enhancement, now you can!

Kati Stewart2024-09-17T19:47:30+00:00