What are Meta Advantage+ Sales Campaigns and how should I use them?
Meta Advantage+ Sales Campaigns (ASC) hand audience targeting, creative selection, [...]
What is the social diamond framework?
The Social Diamond is Ovative's framework for running social as [...]
How should I split my budget between paid social and paid search?
The right split depends on your business goals, category, and [...]
How do I use paid social for brand building, not just direct response?
Paid social builds brand equity when you invest in the [...]
What kind of paid social creative is performing best right now?
Right now, creator-led, lo-fi video is beating polished brand creative [...]