Post Consumer Brands: Scaling Growth with Instacart Optimization
Instacart Optimization Post Consumer Brands partnered [...]
Ovative Team Funds Scholarships for Five Students from The BrandLab
Ovative granted a record-breaking $35,000 in scholarships to five students in partnership with The BrandLab.
What You Need to Know About the Google Algorithm Leak
Google’s algorithm is no longer a mystery after a document leak. Read our experts’ tips for leveraging these insights in your SEO program.
Michigan Lottery: Accelerating New Customer Acquisition
New Customer Acquisition Michigan Lottery aimed to [...]
Two Ovative Group Employees Win 2024 32 Under 32 Award
Two Ovative experts were recently honored as winners of AdFed Minnesota’s annual 32 Under 32 Awards, with 21 total Ovative employees being nominated.
Facebook: Measuring the Incremental Value of Paid Search
Incrementality Testing Paid Search non-brand text was [...]
Ovative Group Named Finalist for the 2024 Digiday Media Buying & Planning Awards
Ovative Group is a 2024 Digiday Media Buying & Planning finalist in Media Plan of the Year. The Digiday Awards recognize the companies that have been most successful in the modern media landscape.
How To Optimize Search for 2024 Annual Open Enrollment
Dive into our experts’ tips for optimizing your search strategy for 2024 AEP/OEP.
Google Cookie Deprecation Has Begun: How Marketers Can Navigate
There’s still time to prepare for cookie deprecation. Learn our experts' tips for using this critical time to prepare.
How to Implement Generative AI in a Paid Social Program
Learn how marketers can utilize generative AI to streamline and enhance paid social programs.