MINNEAPOLIS, MINN. September 8th, 2026—Ovative has been named to ADWEEK’s Fastest-Growing Agencies list for the fifth consecutive year. The media, measurement, and creative firm added clients across retail, healthcare, and CPG just this year, including Petco and Best Buy, while expanding scope with existing partners. Revenue increased nearly 7% YoY. It’s stayed independent for nearly 17 years, building every media plan around what moves each client’s business.
“Five years on ADWEEK’s Fastest-Growing Agencies list comes down to one thing: we’ve hired a team that treats every client’s business like it’s their own,” said Jesse Grittner, SVP of Growth at Ovative.
Aerie’s “The REAL Ones” bra campaign is a recent example of Ovative’s client-first approach. Aerie wanted to deepen brand trust with its core audience, partnering with Ovative to build a media strategy around the moments in a woman’s day when confidence gets tested. The campaign drove a two-year high in brand awareness and earned Ovative and Aerie a joint “Best Use of Out of Home” win at ADWEEK’s Media Plan of the Year awards.
Ovative and Boost Mobile were also named an ADWEEK “Best Use of Voice” finalist, recognized for an integrated media strategy that reached audiences through trusted audio environments and drove significant awareness and consideration lifts ahead of the 2026 tax season. Two very different challenges, solved by the same team and recognized by ADWEEK.
Behind Ovative’s work sits a measurement discipline that holds every strategy to one standard: did it move the client’s business? Ovative calls that mindset Enterprise Marketing Return (EMR), which proves the true business impact of marketing across revenue, customer growth, and brand. Ovative built EMRge™, its marketing intelligence platform, to put EMR into practice on each client’s own data. More than 90% of Ovative’s clients now run on EMRge™, seeing clearly what’s driving results and acting on it faster.
To fuel its growth, Ovative has continued to invest in its team. The firm recently opened a new Chicago office in the West Loop, quadrupling its footprint in the city. The space was built for team collaboration as Ovative’s Chicago team surpassed 100 employees, proof that the firm’s investment in talent is keeping pace with its growth. Founded in 2009, Ovative now operates from Minneapolis, New York City, and Chicago. Today, the firm partners with some of the most recognized brands in retail, CPG, lead gen, and beyond, including Petco, Polaris, Boost Mobile, Post Consumer Brands, Domino’s, and American Eagle Outfitters.
ABOUT THE ADWEEK FASTEST GROWING AGENCIES LIST
The ADWEEK Fastest-Growing Agencies list honors agencies worldwide that deliver breakthrough work to move the needle for their clients and have experienced explosive growth over the past three years. See the complete list here.
ABOUT OVATIVE GROUP
Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging deep industry expertise, the firm helps brands like Polaris, Boost Mobile, Post Consumer Brands, American Eagle Outfitters, Petco, and UnitedHealth Group transform their media, measurement, and creative programs. The result? Profitable growth that speaks for itself.
Ovative doesn’t just track data, it redefines success. Its proprietary marketing intelligence platform, EMRge™, helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), Ovative’s differentiated approach to holistic media buying, planning, and measurement, EMRge™ is the first marketing intelligence platform to measure businesses holistically. Ovative is all about raising the bar every day, and it shows. Its work has been recognized by organizations like ADWEEK, Digiday, Google, Meta, Inc. 5000, and USA Today. For more information about Ovative, visit our website or follow Ovative on Instagram or LinkedIn.
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