Driving Holiday Brand Awareness with Meta
Aerie sought to boost brand awareness and position itself as a holiday gift-buying destination among women ages 18 to 34. The fast-growing women’s lifestyle brand partnered with Ovative paid social experts to target audiences more effectively, leveraging a Meta Moment Maker video ad package to maximize reach, engagement, and return on ad spend (ROAS) across key digital placements.
+38pt
lift in brand conversations
APPROACH
Maximizing reach with Meta’s Moment Maker
Ovative developed a high-impact, video-first paid social strategy designed to break through the crowded holiday advertising landscape. To efficiently reach Aerie’s core audience of women ages 18 to 34, Ovative activated a Meta Moment Maker package, enabling the brand to maximize exposure across Meta’s mobile-first video ad formats.
During a three-day burst, Aerie delivered ads where their audience was already consuming and engaging with video content, including in-stream on Facebook and in Feed, Stories, and Reels across Facebook and Instagram. This approach maximized reach and frequency within a condensed time frame, ensuring Aerie’s message landed during a key pre-holiday window.
By aligning creative with holiday gifting moments and leveraging immersive, full-screen video formats, Ovative helped Aerie tell a compelling brand story and drive stronger connections with its audience.
IMPACT
Meta’s Moment Maker efficiently drove brand awareness
Ovative’s strategic use of a Meta Moment Maker package positioned Aerie as a top-of-mind holiday gifting destination among women ages 18 to 34. The campaign successfully drove significant increases in brand awareness and engagement while delivering Aerie’s highest ROAS performance with Meta.
+38pt
lift in brand conversations
+30pt
lift in gifting-related conversations
2x
higher ROAS than usual campaigns
50%
of women 18 to 34 on Facebook and Instagram reached
