January’s creator trends are bold, personal, and unmistakably human. From accomplishment cakes to “private vs. public story” reveals, personality-led formats, celebratory storytelling, and playful nostalgia are driving engagement across platforms.
As 2026 kicks off, brands face a new playbook. Hollywood is embracing influencer-style rollouts. Creators are anchoring seasonal moments earlier than ever. Platform shifts are changing how content gets discovered. And, with TikTok’s future secured, creators can focus on what they do best: building big influence on the platform where trends start and attention lives.
Ovative’s influencer marketing experts are breaking down the most important shifts right now and equipping brands with actionable insights they can act on now.
In this report, you’ll find:
- The trends dominating the feed and why they’re working
- The moments shaping early 2026 engagement
- The platform shifts shaping where creators and brands win next
