Influencer marketing continues to move at the speed of culture. As authenticity becomes the ultimate currency, brands are finding new ways to show up through creators’ real lives, passions, and moments that matter. At the same time, platforms continue to shift the rules of engagement—turning creator content into shoppable, trackable, and ever-evolving brand assets.

Ovative’s influencer marketing experts are breaking down the most important cultural, social, and platform shifts right now—and equipping brands with actionable insights to navigate what’s next.

In this report, we share:

• The trends cutting through across feeds right now
• The cultural moments brands can tap to drive engagement this season
• The 2026 trends that will shape the next era of influence