Boosting Holiday Sales with Pinterest
Ann Taylor sought to expand their Gen Z and Millennial customer base while connecting with holiday shoppers in an inspiring and authentic way. The clothing and accessories retailer partnered with Ovative to drive meaningful brand engagement through Pinterest.
1.79x
higher ROAS
APPROACH
Building consumer trust across the funnel
To enhance the visibility and relevance of Ann Taylor’s products, Ovative experts developed a full-funnel strategy leveraging Pinterest Trend Badges for niche holiday fashion trends that resonated with their core audience. Ovative enabled Ann Taylor to own the “Party Outfits” trend, optimizing ads across the funnel to ensure impact at every touchpoint.
IMPACT
Pinterest drove holiday sales growth
Through its full-funnel Pinterest strategy, Ovative enabled Aerie to engage holiday shoppers efficiently, contributing to a notable lift in ROAS.
1.79x
higher ROAS
1.5x
more efficient CPA
