Home » TikTok Partnership

OUR TIKTOK PARTNERSHIP

Boosting advertising success

Together, we focus on using smart strategies and data. As a badged TikTok Marketing Partner, we pair TikTok’s creative tools with our EMRge™ marketing intelligence platform to deliver strong results for our clients. This collaboration blends TikTok’s unique features with our expertise, ensuring effective and scalable marketing solutions.

“Clients increasingly look to understand TikTok’s broader role in their effective marketing mix. The user journey isn’t linear, and media mix models provide a more holistic view of revenue-driving insights. By working with Ovative, one of our vetted marketing partners, advertisers can better understand TikTok’s media effectiveness in relation to their media mix and leverage those insights toward stronger business results.”

— Jorge Ruiz, Global Head of Marketing Science at TikTok

CERTIFICATIONS

Best-in-class TikTok services

As a badged TikTok Marketing Partner, Ovative gives clients a competitive advantage on TikTok. With access to the latest TikTok product innovations and our EMRge™ marketing intelligence platform, our experts maximize clients’ return on investment.

As one of the first TikTok Marketing Partners selected for its specialty in Media Mix Modeling (MMM), Ovative helps brands gain clearer insights, make confident investment decisions, and drive sustainable growth.

TikTok Agency Partner
(2025)

TikTok Marketing Tech Partner
(2025)

TikTok Measurement Partner
(2025)

CAPABILITIES AND INITIATIVES

Maximizing performance with TikTok

Strategic Measurement Partner

Paid Strategy and Buying

Creator Partnerships and Amplification

Content Strategy

Among the first to earn the TikTok Marketing Partner Badge for Media Mix Modeling

1 of 10 independent agencies selected for a Joint Business Plan

1 of 10 agencies selected for a premium incentive program

Early access to alpha and beta opportunities

EXPERT INSIGHTS

Revealing TikTok’s hidden value: 23x higher ROI

Due to last-click model limitations, many marketers confine TikTok to the upper funnel. Leveraging our EMRge™ marketing intelligence platform, Ovative experts uncovered that TikTok drives full-funnel impact, challenging the misconception that the platform isn’t a revenue driver. Learn how to stop leaving money on the table and start maximizing TikTok’s full impact.

Learn More

250807_Ovative Group_MPLS_Office Lifesytle-6810 (2)

OUR TIKTOK CLIENTS

CASE STUDY

Torrid: Driving full-funnel impact with TikTok

Torrid partnered with Ovative to maximize TikTok’s full-funnel potential to drive model casting call applications. Using our EMRge™ marketing intelligence platform, we delivered a +32% lift in casting call applications and a +7% lift in purchases. See how we made it happen.