Holistic Search

Duluth Trading Company sought to drive greater impact across its search program. The brand partnered with Ovative’s Holistic Search experts to boost Organic Search rankings while driving Paid Search efficiencies.

40%

Increase in Holistic Search revenue

  • PAID MEDIA
  • OWNED MEDIA
APPROACH

Driving growth with Holistic Search

Ovative developed a Holistic Search strategy, including developing new landing pages within high-impact categories to boost SEO rankings and drive SEM efficiencies.

IMPACT

Holistic Search drove profitable growth

Ovative improved Duluth Trading Company’s SEO rankings, driving holistic impact for its search program.

40%

Increase in Holistic Search revenue 

25%

Increase in Paid Search revenue

+10 pt

Gen Z female audience purchase intent lift

Demonstrated that over 50% of brand media’s impact on revenue occurs post-launch.

+5 pt

Lift in overall purchase intent

210%

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3+

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4.9

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385+

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