MINNEAPOLIS, MINN. August 13th, 2024 –– Ovative Group was included on Inc. 5000’s 2024 list of Fastest-Growing Private Companies in America. This is the seventh time Ovative has made the list. Created by Inc. Magazine, Inc. 5000 ranks the top privately held for-profit companies on percentage revenue growth over a three-year period. Ovative’s 158% three-year revenue growth rate landed it a national ranking of 3,212 and a ranking of 49 in Minnesota, where its headquarters is located.
Over the past few years, Ovative has experienced explosive growth. Ovative continues to serve its clients in impactful ways across media, measurement, creative, and consulting. Top brands including At Home, Domino’s, eHealth, UNRL, and the Minnesota Timberwolves have joined Ovative’s roster to move the needle in media strategy and measurement.
Ovative’s client growth has been fueled by its recent investments in proprietary measurement solutions. To help marketers transform marketing into a driver of sustainable growth, Ovative built its proprietary MarTech platform, EMRge™. Powered by its proprietary holistic metric, Enterprise Marketing Return (EMR), EMRge™ is the first MarTech platform to measure business holistically. With these measurement solutions, Ovative helps businesses across various verticals drive measurable impact.
In addition to client growth, Ovative’s employee headcount has rapidly grown. Over the past few years, Ovative has expanded its national footprint by opening offices in New York City and Chicago. Since opening its second office in New York in 2021, the company has increased its headcount by 165%, from 200 to 530 employees.
Ovative’s values-based culture attracts, inspires, and retains a diverse workforce. Through its Champions of Change program, Ovative’s team takes DEIB action through four key initiatives: cultural agility education, equitable operating practices, charitable giving, and skills-based partnerships. Ovative equips its team to drive deeper impact for its clients and communities through its custom leadership platform, Elevate. This year, Ovative developed its Elevate Leadership Platform (ELP) to provide common language across development pillars, incorporating Values, Mindsets, and Skillsets. These pillars help team members self-assess, develop, and coach against key Ovative expectations.
Inc. 5000 recognizes the 5000 fastest-growing privately held businesses in the United States, based on percentage revenue growth. See the complete 2024 Inc. 5000 list here.
ABOUT OVATIVE GROUP
Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Domino’s, Facebook, The Home Depot, General Mills, Disney, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.
At Ovative, we don’t just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge™ helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge™ is the first MarTech platform to measure businesses holistically. We’re all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land. For more information about Ovative, visit our website or follow Ovative on Facebook, Instagram, LinkedIn, and Twitter. For media inquiries, please contact [email protected].
