MINNEAPOLIS, MINN. June 25th, 2024 –– Ovative Group was ranked 25th on Star Tribune’s 2024 Top 200 Workplaces list. This is Ovative’s ninth consecutive time on the list, and its first time ranking in the large company category. Additionally, Ovative won the 2024 Top Workplaces Leadership Award for large firms.
Over the past few years, Ovative has expanded its national footprint by opening offices in New York City and Chicago. Since 2021—the year Ovative’s second office opened in New York—the company has increased its headcount by 165%, from 200 to 530 employees.
Ovative continues to invest in building a culture that attracts, inspires, and retains a diverse workforce. “We know the world is always changing, so we’re here to keep listening, learning, and investing in ways to be a place people want to come, belong, and contribute to the impact we drive,” said Dale Nitschke, Founder and CEO of Ovative. Through its Champions of Change program, Ovative’s team takes DEIB action through four key initiatives: cultural agility education, equitable operating practices, charitable giving, and skills-based partnerships.
Ovative’s mission to fearlessly unlock potential has served as the foundation for their custom development program, Elevate. This year, Ovative developed their Elevate Leadership Platform (ELP) to provide common language across these pillars, incorporating Values, Mindsets, and Skillsets. These pillars help team members self-assess, develop, and coach against key Ovative expectations.
Ovative also won the 2024 Top Workplaces Leadership Award for large firms. This special recognition is a testament to Ovative’s leadership team, which is committed to evolving and empowering its team to do great work.
“One of our founding beliefs as an organization is trusting people to do the right thing. We balance prioritizing moments of connectedness to build relationships and spark collaboration, along with setting clear expectations and objectives so the team is empowered and trusted to work together to drive our growth,” said Nitschke.
Read more about this Top Workplaces special award here.
Ovative continues to serve its clients in impactful ways across media, measurement, creative, and consulting. New brands including professional basketball teams, the Minnesota Timberwolves and the Minnesota Lynx, and athletic lifestyle clothing brand, UNRL, recently joined Ovative’s roster to move the needle in media strategy and measurement.
Top Workplaces recognizes the most progressive companies in Minnesota based on employee opinions measuring engagement, organizational health, and satisfaction. The analysis includes responses from over 79,000 employees in public, private, and nonprofit organizations across Minnesota. See the full list of companies here.
ABOUT OVATIVE GROUP
Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Domino’s, Facebook, The Home Depot, General Mills, Disney, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.
At Ovative, we don’t just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge™ helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge™ is the first MarTech platform to measure businesses holistically. We’re all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land. For more information about Ovative, visit our website or follow Ovative on Facebook, Instagram, LinkedIn, and Twitter. For media inquiries, please contact [email protected].
