Ethan, Sr. Analyst, Paid Social
Expert Problem Solver, Gifted Singer, Marathon Runner
Prachika, Sr. Analyst, Solution Architect
Dance Class Devotee, Expert Coder, Zealous Reader
Lauren, Analyst, Feeds
Formula 1 Fanatic, Animal Whisperer, Caffeine Connoisseur
McCrossen, Sr. Analyst, Client Services
Inclusive Friend, Majestic Singer, Packers Football Owner
Trushna, Analyst, Digital Experience Optimization
Gifted Painter, Tottenham Hotspurs Fanatic, Harry Potter Enthusiast
Sadie, Sr. Analyst, Video and Programmatic Media
Skilled Sudoku Solver, Restaurant Connoisseur, Fierce Tennis Player
Román, Manager, Paid Search
Avid Reader, Video Game Fanatic, Fitness Enthusiast
Mara, Director, Paid Social
Amateur Chef, Competitive Athlete, Passionate Innovator
Casey, Data Scientist
Piano Virtuoso, Courageous Opportunist, Curious World Traveler
Frankie, Leader Engineer
Devoted Girl Dad, Chicago Bears Fan, Community Builder
LEADERSHIP
Our seasoned leaders, your partners in transformation
At Ovative, we’re led by industry pros. With decades of media and measurement experience, our leadership team fosters a place where people want to come, belong, and contribute. How? They trust people to do the right thing. Care deeply. Listen closely. And, never stop empowering our team to do great work.
Dale Nitschke
CEO & Founder
Steve Benson
CFO
Annie Zipfel
EVP, Media
Bonnie Gross
EVP, Talent Services
Steve Baxter
EVP, Retail Media
Beth McKigney
SVP, Measurement & Technology Solutions
Dianne Anderson
SVP, Media
Jesse Grittner
SVP, Growth
Shannon Kast
SVP, Client Services
Troy Neidermire
SVP, Measurement & Enablement Solutions
Andy Pierce
VP, Paid Media
Carrie Judisch
VP, Product
Charlotte Ryan
VP, Client Services
Ericka Strickland
VP, Holistic Search
Erin Aberg
VP, Talent Services
Jay Eyunni
VP, Client Services
Jen Alcott
VP, Business Development
Kate Bante
VP, Marketing Sciences & Offerings
